World Alzheimer's Month
September was World Alzheimer's Month, and The Perfume Shop took this opportunity to rally behind its charity partner Alzheimer's Research UK. It raised awareness on social media and raised funds for this worthy cause. The Perfume Shop donated 50 pence for every personalised ribbon sold and a total of £84,039.02 was raised!
New Sustainable Store
Superdrug opened a new sustainable store in Peterborough Serpentine Green Shopping Center! The store features fully recyclable signage including graphics produced from recycled yarn and plastic bottles. Its ceiling tiles are made from bio-soluble mineral wool, clay and starch and are 100% recyclable. In addition, the number of LED Mod lights in the ceiling is reduced by 20% and the store has a waste management target of 5% to landfill.
Superdrug Insight Team Wins Most Effective Stakeholder Engagement
The Superdrug Insight team won Most Effective Stakeholder Engagement that was judged independently by 50 Chief Data Officers in the UK.
Long-awaited Conference
Superdrug held the Christmas Conference for its management teams at the end of September to prepare them for the busy Golden Quarter. This was Superdrug’s first live event for 2 years and the event was attended by 1,500 Superdrug colleagues.
Be Superdrug’s Stars
Superdrug launched the #superdrugspotlight campaign to feature makeup artist and content creators. Simply snap a photo or take a video with Superdrug’s products and #superdrugspotlight, then you can have the chance to be featured on Superdrug social media channels!
The Perfume Shop is Awarded as the Online Retailer of the Year
The Perfume Shop is thrilled to be awarded as the Online Retailer of the Year award at The Fragrance Foundation UK Awards for three years in a row!
Enjoy the Summer with Love!
The Perfume Shop ran “Summer of Love”, a summer long campaign, this year to wow its customers with free gifts, amazing deals, beauty tips and more!
Driving Change With Love
A 2-day Sustainability Webinar was held by AS Watson Group’s Global Sustainability Committee on 19-20 July, with Driving Change being the theme. All the participants were motivated to take the lead in driving changes and innovation in every market we operate. With love, every one of us is important in making the world a better place.
True Colours
Superdrug unveiled its Shades of You campaign by making 10 commitments to championing more inclusivity in the beauty industry. Superdrug strives to showcase products for different skin tones and commit to more inclusive ranges.
