ASW People Story

Thanks to the company, I have been awarded the Cross Media Woman of the Year 2021. It also means that all that hard work in building the brand and driving innovation paid off. I’m lucky to be part of Kruidvat and witness it transforming from a strong brand into customers’ most-loved brand.

I have a lot of freedom to do the best at my job and to deliver results. At the same time, I feel supported by the company on the digital marketing agenda. I’m therefore enormously proud of our data analytics capability which helps us to put a smile on our customers’ faces and win their hearts.