Step into Beauty

ICI PARIS XL Belgium has unveiled its new store in Brugge Steenstraat, located in the heart of Bruges, offering customers an unparalleled shopping experience.

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Beauty Journey

ICI PARIS XL has recently launched the “Just Look at You” campaign.

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Glowing Summer

ICI PARIS XL has recently launched the Festival Favourites campaign, helping Gen Z celebrate the vibrant festival season.

AS Watson Accelerates Supply Chain Sustainability Efforts to Fight Climate Change

AS Watson, the world's largest international health and beauty retailer, has accelerated its sustainability efforts in its global supply chain by transitioning its delivery fleet to electric vehicles and launching initiatives in waste reduction to fight climate change.

Glamorous Unveiling

ICI PARIS XL has partnered with a new lifestyle magazine, LIBERTÉ, to launch an exclusive event at their Rotterdam's store and let the participants a sneak peek of the magazine.

Inspiring Beauty, Empowering Lives

To reinforce the empowerment of beauty, ICI PARIS XL organised a make-up workshop with Think Pink, exclusively dedicated to women battling breast cancer.

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