True Colours

Superdrug unveiled its Shades of You campaign by making 10 commitments to championing more inclusivity in the beauty industry. Superdrug strives to showcase products for different skin tones and commit to more inclusive ranges.

Superdrug - 3 New Stores

Superdrug opens 3 new stores in Scotland, Tamworth and South Yorkshire in UK.

Do Good, Feel Great!

Superdrug recently launched its Doing Good Feels Super initiative, which guides customers on how to be more environmentally friendly by making it easier to recycle packaging. This linked with a virtual event where guest stars talked about making sustainable swaps in their beauty regimen.

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