Fragrance Meets Wellbeing
The Perfume Shop introduced The Scent Sanctuary, a sensorial pop‑up experience celebrating the powerful connection between fragrance and wellbeing.
AS Watson Global Best Store Team Awards
AS Watson hosted the Global Best Store Team Awards 2026 in Hong Kong, coming together for a memorable Award Presentation Ceremony and Celebration Dinner.
Step Into Regency Magic
The Perfume Shop partnered with Coty to bring an enchanting Bridgerton themed experience to life at the elegant Carlton House Terrace in London.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!
Merry Spritzmas
The Perfume Shop has unveiled a captivating holiday video, “Merry Spritzmas”, inviting customers into a magical, fragrance-filled wonderland.
Ultimate Perfume Destination
The Perfume Shop proudly unveils its first Boutique at London’s Brent Cross Shopping Centre, designed to be the ultimate destination for perfume lovers.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!
Sustainable Scent
The Perfume Shop has partnered with Issey Miyake to plant two trees via Veritree for every bottle of Issey Miyake perfume sold.
Unite in Kindness and Love
AS Watson Group's colleagues and business partners joined forces for a heartfelt initiative - Global Volunteer Day 2024.
