Accelerate Digital Transformation
The Perfume Shop has launched a cutting-edge automation system at its Dunstable warehouse.
Enchanting Experience
The Perfume Shop is pleased to exclusively launch the new FLOWER IKEBANA fragrance by KENZO Parfums, capturing the essence of Japanese Sakura blossoms.
5 Million Members Milestone
Great News! The Perfume Shop's VIP Rewards Club has reached a significant milestone of 5 million members.
Welcome Dominic to the Netherlands and UK!
Dominic Lai, Group Managing Director of AS Watson Group recently returned to the Netherlands and UK following a 4-year hiatus due to the pandemic.
Night of Lebanon
The Perfume Shop is delighted to host an intimate dinner, inviting media friends and influencers to celebrate the launch of Elie Saab's new fragrance - Elixir.
Top Scorers of Customer Love Score
Check out the featured top scorers of Customer Love Score in our global store network!
Taking Recycling To The Next Level
The Perfume Shop has launched its largest perfume bottle recycling service as part of its focus on sustainability and on-going commitment to combat unnecessary perfume bottle wastage.
Magical Moments with Mum
This Mother’s Day, The Perfume Shop is making their loyal VIP customers the stars of their Mother’s Day social campaign!
Congratulations to the Winning Store Teams!
AS Watson Group hosted 2023 Global Best Store Team Awards presentation ceremony in Hong Kong yesterday to present the best store awards to 47 winning store teams from 28 markets.
