Watsons Launches Exclusive IP “The Watsons Family” Across Asia to Drive Customer Engagement Brand Loyalty
Watsons, AS Watson Group's flagship health and beauty brand, announces the exclusive launch of “The Watsons Family” - an innovative and vibrant character-driven intellectual property (IP) created to revolutionise customer engagement across Asia.
Revolutionary Sunscreen Experience
Watsons Malaysia has launched the new Sunplay Skin Aqua Physical Sunscreen Tone Up Lotion SPF 50 PA++++, setting a record in the Malaysia Book of Records for the "Most Participants in a Sunscreen Application Event" with 256 participants.
Meet Our Brand Mascot
Across AS Watson, each retail brand has created its own unique mascot to represent its brand values and personality.
Vibrant Retail Fashion
Watsons has unveiled its vibrant new uniform collection, reflecting Gen Z-inspired fashion trends and a bold, energetic aesthetic.
Legacy of Care
Watsons Thailand celebrated its 29th anniversary with a spectacular star-studded event, bringing together top Thai celebrities to commemorate the brand's remarkable achievements over the years.
Nurturing Beauty for All
Watsons Malaysia has become the first overseas retailer to launch the Chinese beauty brand Fan Beauty Diary.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!
Sustainable Shores
Watsons Philippines recently organised a coastal cleanup event where over 90 volunteers worked together to clean the beach, successfully collecting 1.19 tons of waste.
Watsons Runway
Watsons Malaysia recently collaborated with IOI City Mall Fashion Week as the official partner.
