Watsons China has been combining the power of social media activity with real-world entertainment to create engaging experiences for customers. As part of the Weibo I DO ACG Carnival in Beijing, young customers were encouraged to experience themed zones and enjoy an on-site livestreaming studio.

Watsons Thailand - 3 New Stores

3 new stores are opened by Watsons Thailand in Bangkok and 1 new store in Trang City.

Watsons x Marionnaud New Concept Store

A new Watsons x Marionnaud concept store is opened in Wanda Plaza in Shanghai, offering customers a fashionable experience-led space to play around with colour cosmetics and fragrances.

New Pharmacy in Watsons Indonesia

Watsons Indonesia opens a new Watsons Pharmacy at Citra Garden Street, Jakarta.

The Personal touch

Everyone wants to give their dad a truly special present on Father’s Day, and for many dads, a bottle of wine is a thoughtful and much-appreciated gift. This year, Watson’s Wine provided a unique way for that gift to feel even more special. A professional calligrapher was available to personalise bottles of wine bought for Father’s Day gifting, and wrote the name of each lucky father on bottles.

The Perfume Shop’s Environmental-friendly Concept Store

The Perfume Shop unveils an environmental-friendly concept store in Edinburgh’s St. James Quarter with tree installation made from recycled bottles. Now, customers receive offer for next purchase when they return their empty fragrance bottles for recycling.

More on offer

FORTRESS teamed up with hot local star 193@ERROR to offer a range of great deals in its Thanksgiving campaign, including flash sales, O+O eCoupons and the chance for customers to get eShop exclusives by voting for their favourite products. Also, there is now an Apple Authorized Repair Centre at the FORTRESS store in Mongkok. Technical staff are trained by Apple and genuine Apple parts are used.

Cleaning up

Watsons Thailand is building on the success of last year’s M.A.S.K. campaign with phase two of the programme, helping customer find the right products for their skin and create a professional skincare routine that’s easy to carry out at home.

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