The Personal touch
Everyone wants to give their dad a truly special present on Father’s Day, and for many dads, a bottle of wine is a thoughtful and much-appreciated gift. This year, Watson’s Wine provided a unique way for that gift to feel even more special. A professional calligrapher was available to personalise bottles of wine bought for Father’s Day gifting, and wrote the name of each lucky father on bottles.
The Perfume Shop’s Environmental-friendly Concept Store
The Perfume Shop unveils an environmental-friendly concept store in Edinburgh’s St. James Quarter with tree installation made from recycled bottles. Now, customers receive offer for next purchase when they return their empty fragrance bottles for recycling.
More on offer
FORTRESS teamed up with hot local star 193@ERROR to offer a range of great deals in its Thanksgiving campaign, including flash sales, O+O eCoupons and the chance for customers to get eShop exclusives by voting for their favourite products. Also, there is now an Apple Authorized Repair Centre at the FORTRESS store in Mongkok. Technical staff are trained by Apple and genuine Apple parts are used.
To celebrate Mother’s Day this year, Marionnaud Italy launched a makeup collection called My Flamboyant Mama. Six digital influencers were able to showcase the products – and at the same time celebrate the way mothers can combine femininity, sensuality and motherly love.
Watsons Thailand is building on the success of last year’s M.A.S.K. campaign with phase two of the programme, helping customer find the right products for their skin and create a professional skincare routine that’s easy to carry out at home.
Watsons Hong Kong has partnered with P&G to launch Plastic Reborn, a territory-wide plastic container recycling campaign. By collaborating with local recycling firm The Loops Hong Kong, Watsons supports local plastic waste reclamation and recycling, and takes the lead in driving circular economy from retail market.
Marionnaud Romania has been drawing on the power of influencers to spread the word about some of its favourite products. Influencers with a niche following were sent PR boxes featuring Nina Ricci Rouge, while macro-influencers helped spread the word about new women's perfume Dolce Gabbana Rose.
Refill for a Better Tomorrow
Watsons Malaysia has launched a range of products that can be refilled, to reduce the amount of packaging being produced and disposed of. There are now 6 eco-refills available for best-selling Naturals by Watsons products. These eco-refills use up to 58% less plastic than a regular bottle, and can save more than 138 tons of plastic each year.
Marionnaud France has combined two of its key priorities – wellness and respect for the environment – in the launch of its new gift card, which is FSC-certified and made out of recyclable paper. The new gift card was launched in time for Valentine’s Day.