Kruidvat’s Christmas TV Commercial
Preparing Christmas celebrations can be challenging, but Kruidvat has everything customers need for this festive season, from house decorations to gifting, makeup and hairstyling. Kruidvat’s new Christmas commercial shows how a single mother can save money on hosting a Christmas party with her family, she even used the money she saved up to play a trick on her ex-husband! What a humourous story!
Protecting Animal Welfare
Kruidvat and Trekpleister are delighted to be included in the Dutch Fur Free List. They have always been protecting animal welfare and had a zero-tolerance policy for products with fur. AS Watson Benelux will continue to fight for fur-free brands in the Netherlands.
All Around You
Kruidvat has launched a fun and innovative TV commercial to promote its Exclusive Brand products. The new TV commercial tells the story about how a single mother takes care of her 3 kids with Kruidvat’s Exclusive Brand products. It’s an interesting story to show Kruidvat is offering a wide range of Exclusive Brand products, from toothbrush to supplements, to meet the needs of the whole family.
ICI PARIS XL Belgium Wins Best Perfumery & Best Webshop
Thanks to the customers’ trust and love, ICI PARIS XL Belgium has been awarded the Best Retailer of the Year Award and Best Webshop in the Perfumery category by Q&A Research & Consultancy. ICI PARIS XL is proud to be recognised as the best perfumery stores in Belgium for 15 years in a row and will continue to provide the best service to their customers.
Just for You
Kruidvat has launched a range of Soul Secrets pampering products to help customers indulge themselves in a little luxury. With fragrances aligned with the themes Love, Energy and Balance, the bath and body products were launched with surprise gifts for journalists.
Driving Change With Love
A 2-day Sustainability Webinar was held by AS Watson Group’s Global Sustainability Committee on 19-20 July, with Driving Change being the theme. All the participants were motivated to take the lead in driving changes and innovation in every market we operate. With love, every one of us is important in making the world a better place.
Kruidvat - 4 New Stores
Kruidvat opens 3 new stores in Ninove, Pelt and Waterloo in Belgium and 1 store in Leek in Netherlands.
World’s FINEST
ICI PARIS XL is bringing beauty customers in Belgium a stream of new and exclusive brands, ensuring they have the best products from around the world to choose from. These include GloWish by HUDA Beauty, Morphe, IT Cosmetics, AM Cosmetics, Armani Beauty and Pat McGrath. ICI PARIS XL Netherlands created Kissing Day, which provided customers a special offer on lip products along with social media tips.
Green Achievements
Kruidvat reported impressive results in its latest CSR Annual Report, with achievements including a 50% reduction in CO2 emissions in 2020 compared to 2015, and having 599 stores equipped with energy-efficient LED lighting.
