The New Beautiful Campaign Redefines Beauty

Watsons is rolling out a brand elevation campaign, 'The New Beautiful', which is designed to empower women and help them boost their self-confidence.

Let’s Make the World Smile!

The COVID-19 has changed the way people live but it didn’t stop AS Watson Group from giving love and smiles to our communities. AS Watson Group’s colleagues and its business partners have thrown themselves into the Smile For Good 2021, the annual global volunteering campaign, to make positive impact on their communities.

We Empower Women

At AS Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.

What is Beautiful?

Watsons recently commissioned a survey titled ‘ What is Beautiful’ and have redefined The New Beautiful together with our customers, answering to the change in values and priorities in life. There will be a series of activities across Asia to empower women to Look Good, Do Good, Feel Great. 

How Confident Are Women Nowadays? Women’s Confidence Survey in Asia Reveals: Almost 50% of Women Lack Confidence

As International Women’s Day is approaching, Watsons released results from a regional ‘Women’s Confidence Survey in Asia’. Four major findings are: 1) Almost 50% of women feel unconfident with lowest confidence level in Hong Kong.

Watsons Philippines Receives Recognition for Give a Smile Campaign

Watsons Philippines is honoured to receive 2 awards from Operation Smile to recognise its efforts in running the Give a Smile Campaign. Apart from being recognised as the Platinum Programme Donor, Watsons also received the Award of Excellence for its continuous support to Operation Smile.

Plastic Waste Collection

Watsons Philippines partnered with P&G, SM Supermalls, SM Cares, and NGO partner Plastic Credit Exchange and launched Plastic Waste Collection Programme.

Watsons Philippines Provides COVID-19 Vaccination Service

As part of its effort to fight the pandemic, Watsons Philippines supports the government’s Pharmacy Rescue Programme and its Watsons store in SM Center Pasig has become one of the pharmacies to start administering COVID-19 booster shots to the public.

“IMEW” Just Arrives Watsons

Watsons has just launched a new exclusive range “IMEW” in Hong Kong and Malaysia, and will further roll out in the markets of Taiwan, Thailand, Singapore, Philippines and Türkiye soon. The brand implies “I am new” to sync with GenZ’s desire on new things.

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