Secret of a Dazzling Glance

Kruidvat has launched its own-brand Lash Lifting Lengthening Mascara.

For Your Baby

Kruidvat has launched a baby category campaign, emphasising the brand's commitment to offering a wide range of top-notch baby items.

Sustainable Sweetness

Kruidvat has taken a significant step by replacing its plastic candy bags with paper alternatives.

Celebrating Kruidvat Belgium’s 300th Store Opening

Kruidvat Belgium celebrated its 300th store opening at Dok Noord, Gent.

Top Scorers of Customer Love Score 💯

Check this out to see the featured top scored of Customer Love Score in our global network!

Power Curls

Building on the unparalleled success of Kruidvat Power Curls since 2021, Kruidvat is once again launching an exciting campaign.

A Little Step, A Huge Difference

Kruidvat has been working tirelessly to minimise its environmental impact. Since 2014, it has successfully eliminated microplastics from their Own Brand products, and as of 2019, this initiative has been extended to cover all products available at Kruidvat.

Top Scorers of Customer Love Score

Check out the featured top scorers of Customer Love Score in our global store network!

Foundation Party

Kruidvat has teamed up with L’Oréal to offer customers a wide range of foundation shades, including 45 shades of L’Oréal Paris Accord Parfait Foundation and 39 shades of Maybelline Fit Me Foundation, to cater to everyone’s need.

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