The World of Beauty
Kruidvat is introducing customers in Belgium and the Netherlands a new exclusive makeup brand, SHEGLAM.
Top Scorers of Customer Love Score💯
Check this out to see the featured top scored of Customer Love Score in our global network!
World Day for Safety & Health at Work: Keeping Our Warehouses Safe
AS Watson is dedicated to creating safe, healthy and supportive workplaces for everyone.
AS Watson Benelux Introduces the Nature Impact Score
AS Watson Health & Beauty Benelux has introduced the Nature Impact Score, a new and uniform way to make the environmental impact of products more transparent and easier for customers to understand.
Everyday Essentials, Smarter Prices
Kruidvat launches the “You Can Continue to Count on Kruidvat Brand” campaign, highlighting its Own Brand everyday essentials.
From Aisles to Beats
Kruidvat Netherlands partnered with electronic music brand A State of Trance (ASOT) to celebrate its 25th anniversary, transforming its Rotterdam Binnenwegplein store into a pop‑up dance experience.
AS Watson Global Best Store Team Awards
AS Watson hosted the Global Best Store Team Awards 2026 in Hong Kong, coming together for a memorable Award Presentation Ceremony and Celebration Dinner.
Get it Get it
To highlight its best prices and special offers, Kruidvat has launched the energetic “Get it Get it Get it Weeks” campaign.
