Protecting Animal Welfare
Kruidvat and Trekpleister are delighted to be included in the Dutch Fur Free List. They have always been protecting animal welfare and had a zero-tolerance policy for products with fur. AS Watson Benelux will continue to fight for fur-free brands in the Netherlands.
All Around You
Kruidvat has launched a fun and innovative TV commercial to promote its Exclusive Brand products. The new TV commercial tells the story about how a single mother takes care of her 3 kids with Kruidvat’s Exclusive Brand products. It’s an interesting story to show Kruidvat is offering a wide range of Exclusive Brand products, from toothbrush to supplements, to meet the needs of the whole family.
Just for You
Kruidvat has launched a range of Soul Secrets pampering products to help customers indulge themselves in a little luxury. With fragrances aligned with the themes Love, Energy and Balance, the bath and body products were launched with surprise gifts for journalists.
Kruidvat - 4 New Stores
Kruidvat opens 3 new stores in Ninove, Pelt and Waterloo in Belgium and 1 store in Leek in Netherlands.
Green Achievements
Kruidvat reported impressive results in its latest CSR Annual Report, with achievements including a 50% reduction in CO2 emissions in 2020 compared to 2015, and having 599 stores equipped with energy-efficient LED lighting.
