Power Curls
Building on the unparalleled success of Kruidvat Power Curls since 2021, Kruidvat is once again launching an exciting campaign.
A Little Step, A Huge Difference
Kruidvat has been working tirelessly to minimise its environmental impact. Since 2014, it has successfully eliminated microplastics from their Own Brand products, and as of 2019, this initiative has been extended to cover all products available at Kruidvat.
Top Scorers of Customer Love Score
Check out the featured top scorers of Customer Love Score in our global store network!
Foundation Party
Kruidvat has teamed up with L’Oréal to offer customers a wide range of foundation shades, including 45 shades of L’Oréal Paris Accord Parfait Foundation and 39 shades of Maybelline Fit Me Foundation, to cater to everyone’s need.
The Best Protection for Babies
Kruidvat understands that every parent wants the best for their little ones. To fulfill this need, the brand has recently launched a promotion campaign, inviting customers to try its best-selling Exclusive Brand diapers at a special “baby price”.
Welcome Dominic to the Netherlands and UK!
Dominic Lai, Group Managing Director of AS Watson Group recently returned to the Netherlands and UK following a 4-year hiatus due to the pandemic.
What’s Behind the Scenes?
Kruidvat used an interesting and engaging TV commercial to launch its refreshed loyalty programme Kruidvat Club earlier this year.
Top Scorers of Customer Love Score
Check out the featured top scorers of Customer Love Score in our global store network!
Make a Difference with More Sustainable Choices
Kruidvat has unveiled its refreshed Kruidvat Natures skincare and personal care product series at the media launch event. Made from at least 95% natural ingredients, the latest Kruidvat Natures series features a wide variety of skincare and personal care products.
