Quiet Shopping Experience
Superdrug has launched a new quiet hour in its stores, which will be implemented every Sunday for the first hour its stores are open. The store radio will be turned off and staff will speak softly during the quiet hour so that customers can shop in a quiet and calm environment.
Superdrug is Named the Most Trusted Consumer Brand!
Congratulations to Superdrug!
Superdrug has won the hearts of its customers, with the recognition of the Most Trusted Consumer Brand and the Most Trusted Retailer across all categories, according to Trustpilot reviews. Superdrug achieved the highest score of 4.4 points out of 5 among all findings. From 20,925 reviews, over 75% of Superdrug’s customers gave an excellent review!
DO GOOD this Holiday Season
Superdrug recently launched a Christmas Give Back campaign in collaboration with its long-term partner, Beauty Banks.
Celebrating 1st Anniversary!
Last year, Superdrug launched its YouTube series with Kiss FM presenter Daisy Maskell, sharing the latest trends in Health & Beauty. After 39 incredible episodes with special guest influencers, beauty experts and some of Superdrug’s very own Superdrug stars, customers are surprised with a variety of video content!
Express Delivery
As part of its O+O strategy, Superdrug has launched its new “Store to Door” rapid delivery service and customers can have their health & beauty essentials delivered to their doors in just 2 hours!
Available from nearly 300 Superdrug stores, the “Store to Door” service is the most accessible and convenient delivery service in the UK, providing quick and easy access to the essential health & beauty ranges during the busy holiday shopping season.
Superdrug Wins the UK App Awards 2021!
Congratulations!
Superdrug has just won both Retail or shopping app of the year and B2C app of the year at the UK App Awards 2021 which celebrates and rewards excellence in apps developed in the UK or for the UK market. Superdrug app was commended for exceptional design, UX, great commerce, innovative use of AR and strong ethos of accessibility.
Connecting with Suppliers
Close collaboration with suppliers is critical to a successful partnership. Superdrug recently hosted its Supplier Conference to reconnect in person with its suppliers. During the conference, they shared their 2022 vision with the suppliers and celebrated some fantastic achievements!
New Skin Advice Service
For the first time in any high street pharmacy store, Superdrug has launched a new skincare and treatment service in all its stores with a pharmacy. Over 160 pharmacists in Superdrug have been trained to provide support for a range of skin conditions such as acne and eczema, so that customers can easily obtain advice about their skin health. The service aims to make expert skin condition advice more accessible to everyone so the consultations will be on a walk-in basis and free of charge.
New Sustainable Store
Superdrug opened a new sustainable store in Peterborough Serpentine Green Shopping Center! The store features fully recyclable signage including graphics produced from recycled yarn and plastic bottles. Its ceiling tiles are made from bio-soluble mineral wool, clay and starch and are 100% recyclable. In addition, the number of LED Mod lights in the ceiling is reduced by 20% and the store has a waste management target of 5% to landfill.
