The Perfume Shop Celebrates 30 Years of Passion

There’s the scent of something special in the air, and it’s not just the gorgeous aromas emanating from The Perfume Shop. It’s the season of celebration at The Perfume Shop, as it marks 30 fantastic years, sharing a passion for perfume, people and the planet.

Commitment to Sustainability

The Perfume Shop is celebrating its 30th Birthday with a new commitment to sustainability, aiming to reduce 90% of its emissions by 2030. The Perfume Shop has pledged to plant one million trees, remove 100,000 new bottles from circulation, remove all single-use plastic, and making all packaging reusable, recyclable or compostable, and reduce its energy intensity by 30%.

Support Reforestation

The Perfume Shop has partnered with the Eden Reforestation Projects to plant a tree for every perfume bottle customer brings in to recycle. At the end of last year, it put a twist on the initiative for the World Environment Day and planted a tree for every bottle sold as well as the ones recycled.

Celebrating 30 Years of Passion

In the Year of Passion, The Perfume Shop is celebrating its 30th anniversary in 2022. Over the years, The Perfume Shop team has been taking care of its customers with LOVE and PASSION and has now become their most-loved brand. 

Giving Back to Local Community

Colleagues at The Perfume Shop volunteered at ONE CAN TRUST, a charitable organisation that helps alleviate food poverty, to give back to the local community during Christmas. They supported the Christmas rush - sorting cans, dating food, packing Christmas hampers and creating family fruit and vegetable packs.

Celebrating 30 Years

The Perfume Shop is celebrating its 30th anniversary in 2022. To kickstart the celebrations in a #FeelGoodWhenYouSmellGood way, The Perfume Shop has set up a “30 Day Feel Good Bingo” challenge. There’re thirty challenges to complete and all money raised from sponsorship will go to its charity partners Alzheimer's Research UK and Marie Keating Foundation.

Personalised Gifts

Make your loved ones feel like a VIP this Christmas! The Perfume Shop is excited to provide personalised ribbons during Christmas so that you can prepare tailor-made gifts for your family and friends. For every personalised ribbon sold in-store and online, TPS donates 50 pence to Alzheimer’s Research UK and Marie Keating Foundation.

Be Our Guest

The Perfume Shop was excited to organise the VIP Christmas Press Show at Londoner Hotel, Leicester Square, and invited its press friends and special guests for an in-person event! There was a giant advent calendar to showcase the selected perfumes of The Perfume Shop for this holiday season.

World Alzheimer's Month

September was World Alzheimer's Month, and The Perfume Shop took this opportunity to rally behind its charity partner Alzheimer's Research UK. It raised awareness on social media and raised funds for this worthy cause. The Perfume Shop donated 50 pence for every personalised ribbon sold and a total of £84,039.02 was raised!

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