Just for You
Kruidvat has launched a range of Soul Secrets pampering products to help customers indulge themselves in a little luxury. With fragrances aligned with the themes Love, Energy and Balance, the bath and body products were launched with surprise gifts for journalists.
True Colours
Superdrug unveiled its Shades of You campaign by making 10 commitments to championing more inclusivity in the beauty industry. Superdrug strives to showcase products for different skin tones and commit to more inclusive ranges.
Spreading the Word
Watsons Hong Kong has appointed artist Lawrence Cheng to be TRU NIAGEN’s ambassador. His widespread popularity will help build awareness around the brand’s promise to keep customers looking youthful.
New ICI PARIS XL Store
A new ICI PARIS XL store is opened in Groningen, Netherlands.
No Limits
Watsons Malaysia has teamed up with leading girl group DOLLA, who will now be the face of the exclusive C.Code line of cosmetics. DOLLA member have loveable personalities that chime well with C.Code’s mission to show everyone they can enjoy creating the look they want, without limits. It also inspires young customers to see C.Code as step towards “Making You, You”.
Kruidvat - 4 New Stores
Kruidvat opens 3 new stores in Ninove, Pelt and Waterloo in Belgium and 1 store in Leek in Netherlands.
World’s FINEST
ICI PARIS XL is bringing beauty customers in Belgium a stream of new and exclusive brands, ensuring they have the best products from around the world to choose from. These include GloWish by HUDA Beauty, Morphe, IT Cosmetics, AM Cosmetics, Armani Beauty and Pat McGrath. ICI PARIS XL Netherlands created Kissing Day, which provided customers a special offer on lip products along with social media tips.
Superdrug - 3 New Stores
Superdrug opens 3 new stores in Scotland, Tamworth and South Yorkshire in UK.
New Savers Store
Savers unveils a new store in Gosport, UK.
