Plastic Reborn
Watsons Hong Kong has partnered with P&G to launch Plastic Reborn, a territory-wide plastic container recycling campaign. By collaborating with local recycling firm The Loops Hong Kong, Watsons supports local plastic waste reclamation and recycling, and takes the lead in driving circular economy from retail market.
Sweet Sharing
Marionnaud Romania has been drawing on the power of influencers to spread the word about some of its favourite products. Influencers with a niche following were sent PR boxes featuring Nina Ricci Rouge, while macro-influencers helped spread the word about new women's perfume Dolce Gabbana Rose.
Refill for a Better Tomorrow
Watsons Malaysia has launched a range of products that can be refilled, to reduce the amount of packaging being produced and disposed of. There are now 6 eco-refills available for best-selling Naturals by Watsons products. These eco-refills use up to 58% less plastic than a regular bottle, and can save more than 138 tons of plastic each year.
Double Happiness
Marionnaud France has combined two of its key priorities – wellness and respect for the environment – in the launch of its new gift card, which is FSC-certified and made out of recyclable paper. The new gift card was launched in time for Valentine’s Day.
Take Care of the Planet
Earth Day in Watsons Singapore was celebrated as part of a two-week campaign promoting sustainable consumption. A Bring Your Own Bottle event was held at a flagship store in collaboration with Dr. Bronner's and Love Beauty And Planet, offering exclusive deals and free samples to customers who got on board and traded in used bottles.
EXCLUSIVE Offers
Marionnaud Romania has boosted its extensive range of exclusive products with a series of marketing activities. The new products include Marionnaud hair accessories, along with Sisley Izia la Nuit fragrance and Sisley So Stretch mascara
