The New Beautiful Campaign Redefines Beauty

Watsons is rolling out a brand elevation campaign, 'The New Beautiful', which is designed to empower women and help them boost their self-confidence.

Let’s Make the World Smile!

The COVID-19 has changed the way people live but it didn’t stop AS Watson Group from giving love and smiles to our communities. AS Watson Group’s colleagues and its business partners have thrown themselves into the Smile For Good 2021, the annual global volunteering campaign, to make positive impact on their communities.

We Empower Women

At AS Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.

What is Beautiful?

Watsons recently commissioned a survey titled ‘ What is Beautiful’ and have redefined The New Beautiful together with our customers, answering to the change in values and priorities in life. There will be a series of activities across Asia to empower women to Look Good, Do Good, Feel Great. 

How Confident Are Women Nowadays? Women’s Confidence Survey in Asia Reveals: Almost 50% of Women Lack Confidence

As International Women’s Day is approaching, Watsons released results from a regional ‘Women’s Confidence Survey in Asia’. Four major findings are: 1) Almost 50% of women feel unconfident with lowest confidence level in Hong Kong.

Exclusive Privilege for Elite Members

Watsons Taiwan has launched TUNEMAKERS, a Japanese brand under Unilever, featuring customised serums that address the needs of different skin types.

Watsons Taiwan Wins Uber Eats Partnership Award

Congratulations! Watsons Taiwan has recently been awarded Uber Eats Partnership Award - Best Experience for its fast and convenient service that is well-received by customers! To provide customers with a seamless O+O shopping experience, Watsons Taiwan has partnered with the Uber Eats delivery platform since June 2020 to expand the scope of services and optimize service processes.

Watsons Launches Get Active Park in Asia

Are you staying active even amid the pandemic? A research revealed that 31% of the global population have gained weight while 23% have exercised less during COVID-19. The World Health Organisation recommends that adults should engage in at least 150 minutes of physical activity a week in order to boost our immune system and stay healthy, lack of exercise is detrimental to one’s physical and mental health.  

“IMEW” Just Arrives Watsons

Watsons has just launched a new exclusive range “IMEW” in Hong Kong and Malaysia, and will further roll out in the markets of Taiwan, Thailand, Singapore, Philippines and Türkiye soon. The brand implies “I am new” to sync with GenZ’s desire on new things.

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