Be Our Guest
The Perfume Shop was excited to organise the VIP Christmas Press Show at Londoner Hotel, Leicester Square, and invited its press friends and special guests for an in-person event! There was a giant advent calendar to showcase the selected perfumes of The Perfume Shop for this holiday season.
Connecting with Suppliers
Close collaboration with suppliers is critical to a successful partnership. Superdrug recently hosted its Supplier Conference to reconnect in person with its suppliers. During the conference, they shared their 2022 vision with the suppliers and celebrated some fantastic achievements!
New Skin Advice Service
For the first time in any high street pharmacy store, Superdrug has launched a new skincare and treatment service in all its stores with a pharmacy. Over 160 pharmacists in Superdrug have been trained to provide support for a range of skin conditions such as acne and eczema, so that customers can easily obtain advice about their skin health. The service aims to make expert skin condition advice more accessible to everyone so the consultations will be on a walk-in basis and free of charge.
World Alzheimer's Month
September was World Alzheimer's Month, and The Perfume Shop took this opportunity to rally behind its charity partner Alzheimer's Research UK. It raised awareness on social media and raised funds for this worthy cause. The Perfume Shop donated 50 pence for every personalised ribbon sold and a total of £84,039.02 was raised!
New Sustainable Store
Superdrug opened a new sustainable store in Peterborough Serpentine Green Shopping Center! The store features fully recyclable signage including graphics produced from recycled yarn and plastic bottles. Its ceiling tiles are made from bio-soluble mineral wool, clay and starch and are 100% recyclable. In addition, the number of LED Mod lights in the ceiling is reduced by 20% and the store has a waste management target of 5% to landfill.
Superdrug Insight Team Wins Most Effective Stakeholder Engagement
The Superdrug Insight team won Most Effective Stakeholder Engagement that was judged independently by 50 Chief Data Officers in the UK.
Long-awaited Conference
Superdrug held the Christmas Conference for its management teams at the end of September to prepare them for the busy Golden Quarter. This was Superdrug’s first live event for 2 years and the event was attended by 1,500 Superdrug colleagues.
Be Superdrug’s Stars
Superdrug launched the #superdrugspotlight campaign to feature makeup artist and content creators. Simply snap a photo or take a video with Superdrug’s products and #superdrugspotlight, then you can have the chance to be featured on Superdrug social media channels!
The Perfume Shop is Awarded as the Online Retailer of the Year
The Perfume Shop is thrilled to be awarded as the Online Retailer of the Year award at The Fragrance Foundation UK Awards for three years in a row!
