We Empower Women
At AS Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.
What is Beautiful?
Watsons recently commissioned a survey titled ‘ What is Beautiful’ and have redefined The New Beautiful together with our customers, answering to the change in values and priorities in life. There will be a series of activities across Asia to empower women to Look Good, Do Good, Feel Great.
How Confident Are Women Nowadays? Women’s Confidence Survey in Asia Reveals: Almost 50% of Women Lack Confidence
As International Women’s Day is approaching, Watsons released results from a regional ‘Women’s Confidence Survey in Asia’. Four major findings are: 1) Almost 50% of women feel unconfident with lowest confidence level in Hong Kong.
Watsons is Awarded “Digital Transformation Pioneer Company”
Watsons has been awarded "Digital Transformation Pioneer Company 2021" organised by WeChat, highlighting the brand’s efforts in delivering O+O (Offline plus Online) retail experience and digital transformation.
Do Good this Holiday Season
This holiday season, AS Watson’s business units partnered with various charitable organisations to share love with people in need, making the world a better place.
Beauty Festival
2021 Watsons Beauty Festival was held in 15 cities in Mainland China. The festival engaged GEN Z with new shopping experiences, such as free makeup in store, AR makeup, skin test and spa service. There are also Pop-up dance performances, fun quizzes, and skincare & beauty classes to surprise and delight its customers.
New Sustainable Skincare Brand
AS Watson Group and Procter & Gamble Group have jointly launched a Japan skincare brand aio in the physical and online stores of Watsons Hong Kong, Watsons China and Watsons Taiwan. Developed and made in Japan, aio is a brand focusing on simplicity and sustainability and its packaging is fully recyclable, making it a Clean Beauty product under Watsons Sustainable Choices.
Reason to Smile!
Watsons China and Operations Smile jointly organised Give a Smile medical mission to help children with cleft lips or palates in Guangxi, China. The mission helped 51 children regain confidence through giving them a perfect and healthy smile.
Beauty Class
Watsons China has launched Beauty Class to provide more all-rounded services for its customers. Customers can now take skincare classes in stores where beauty advisors will teach them about makeup and skincare tips; for example, how to keep the skin moisturised during the dry winter season. Freebies and personal recommendations will also be given to the customers.
