The Perfume Shop Celebrates 30 Years of Passion

There’s the scent of something special in the air, and it’s not just the gorgeous aromas emanating from The Perfume Shop. It’s the season of celebration at The Perfume Shop, as it marks 30 fantastic years, sharing a passion for perfume, people and the planet.

The Gift of Love

Superdrug store colleagues shared love with customers on the Random Acts of Kindness Day! To thank for its customers’ support, they prepared flower bouquets to surprise its loyal customers, not only sharing love with them but also putting a smile on their faces.

Superdrug Apprenticeship Programme Celebrates 15 Years

Happy 15th birthday to Superdrug’s Apprenticeship programme! Over the years, thousands of talented apprentices have earned their qualifications and gone on to have amazing careers with Superdrug.

Commitment to Sustainability

The Perfume Shop is celebrating its 30th Birthday with a new commitment to sustainability, aiming to reduce 90% of its emissions by 2030. The Perfume Shop has pledged to plant one million trees, remove 100,000 new bottles from circulation, remove all single-use plastic, and making all packaging reusable, recyclable or compostable, and reduce its energy intensity by 30%.

Superdrug Exclusively Launches SHREDDY

To celebrate the exclusive launch of SHREDDY protein powders and multivitamin drinks into Superdrug, Superdrug hosted a high energy HIIT class with SHREDDY founder and fitness entrepreneur, Grace Beverley. Over 36 health and wellbeing influencers were invited to participate in the event and drive awareness for the products exclusively available at Superdrug.

Support Reforestation

The Perfume Shop has partnered with the Eden Reforestation Projects to plant a tree for every perfume bottle customer brings in to recycle. At the end of last year, it put a twist on the initiative for the World Environment Day and planted a tree for every bottle sold as well as the ones recycled.

Superdrug Delivers Over 210,000 Vaccinations

It’s one year since Superdrug delivered the first COVID-19 vaccination, making its Guildford store the first high street pharmacy to start delivering vaccinations to the public. Thanks to Superdrug’s healthcare teams and 280 store colleagues who cross-trained to support patients, over the past year, Superdrug has delivered over 210,000 vaccinations, in 27 stores across England, Scotland and Northern Ireland.

Celebrating 30 Years of Passion

In the Year of Passion, The Perfume Shop is celebrating its 30th anniversary in 2022. Over the years, The Perfume Shop team has been taking care of its customers with LOVE and PASSION and has now become their most-loved brand. 

Do Good this Holiday Season

This holiday season, AS Watson’s business units partnered with various charitable organisations to share love with people in need, making the world a better place.

You May Also Like ...



TOP