Superdrug Improves Skin Type Inclusivity
Superdrug has pledged to increase SPF and sunscreen testing on darker skin tones by up to 35%, in an effort to improve skin type inclusivity for customers.
Help Customers Shop Smart
To help customers navigate the growing cost of living crisis, Superdrug has pledged to freeze the prices on 130 everyday essential products across personal care, beauty, and healthcare.
Get Ready for Your Big Day!
The Perfume Shop was delighted to participate in the National Wedding Show on its branded trading van, Vera.
Expanding Store to Door Service
Superdrug’s Store to Door service was launched in 2021 and has made over 10,000 deliveries to date.
AS Watson’s Greener Stores Accelerate Global Movement Towards a More Sustainable Future
AS Watson has just celebrated its 180th anniversary and is looking to the future with the launch of our Greener Stores Global Framework. We’re taking a leading role in global retail to show how this industry can be more sustainable in the long term.
Save the Forest!
The Perfume Shop partnered with COTY to donate £1 to Eden Reforestation Projects for every bottle of Hugo Boss The Scent Le Parfum for Him and Her sold.
Superdrug Launches Marketplace Platform
Superdrug will launch a new marketplace platform called Superdrug Marketplace in September that will allow hundreds of start-up brands to sell their products. The new platform will be integrated into the Superdrug’s existing website and will feature a wide spectrum of brands from premium to start-ups that are not currently available at Superdrug.
Let’s Make the World Smile!
The COVID-19 has changed the way people live but it didn’t stop AS Watson Group from giving love and smiles to our communities. AS Watson Group’s colleagues and its business partners have thrown themselves into the Smile For Good 2021, the annual global volunteering campaign, to make positive impact on their communities.
We Empower Women
At AS Watson, we believe in the New Beautiful, a new kind of beauty that’s good for everyone. Beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all.
