Step into Beauty

ICI PARIS XL Belgium has unveiled its new store in Brugge Steenstraat, located in the heart of Bruges, offering customers an unparalleled shopping experience.

Top Scorers of Customer Love Score💯

Check this out to see the featured top scored of Customer Love Score in our global network!

Innovative Technology

Kruidvat has just introduced 94 smart robots, known as Geeks, in its warehouse to enhance accuracy and efficiency.

Beauty Journey

ICI PARIS XL has recently launched the “Just Look at You” campaign.

Unlock Unlimited Benefits

Kruidvat understands that continuous expansion and innovation are vital for providing an exceptional O+O customer experience in today’s ever-changing world.

Creating a Sustainable Future

AS Watson Benelux has made impressive strides in advancing sustainability across its operations in Kruidvat and Trekpleister, as evidenced by its recently released Sustainability Report 2023.

Glowing Summer

ICI PARIS XL has recently launched the Festival Favourites campaign, helping Gen Z celebrate the vibrant festival season.

AS Watson Accelerates Supply Chain Sustainability Efforts to Fight Climate Change

AS Watson, the world's largest international health and beauty retailer, has accelerated its sustainability efforts in its global supply chain by transitioning its delivery fleet to electric vehicles and launching initiatives in waste reduction to fight climate change.

Amazing Summer!

As summer approaches, Kruidvat has launched a vibrant campaign video highlighting its extensive range of exclusive summer products.

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